'(1 Dec 2003) APTN Bogota - Colombia - Nov. 26, 2003 1. Pull out of public ready to watch the event 2. Wide of woman at the stage announcing the event 3. SOUNDBITE (Spanish) Edilma Arango, Integrated Industries Cooperative: \"At the beginning it was a bit difficult as everything is when you start, but the constancy, our will and work made this dream possible of having 12 production centers. Our hope is the production centers because violence and unemployment is what surrounds lives\" 4. Various of video 5. SOUNDBITE (Spanish) Jean Nojl Bironneau, Chief Manager of Carrefour, a French department sore: \"We are very proud of this project. We\'ve the privilege to help these activities focused on integrating some industries. It\'s an honour for us be part of the work these brave women do. We want to tell them our respect and admiration\" 6. Woman on stage 7. SOUNDBITE (Spanish) Simmonetta Grassi, Assistant Representative: \"Once again we can demonstrate that impoverished Colombian communities can sell their products to an international market and have a mutual benefit.\" 8. Various of women modeling lingerie collection 9. People applauding 10. Models and organisers on stage STORYLINE: Impoverished rural Colombia and haute society came together in an unusual way this week with the launch of a racy lingerie collection produced by more than 800 disaffected former coffee- and cocaine-growing families. Top Colombian models unveiled part of the collection of wispy G-strings, revealing bras and lacy garter-belts at a fashion parade in Bogota, in an event hailed as a shining example of a successful development partnership. The lingerie went on sale this weekend in French supermarket chain Carrefour stores across Colombia. It\'ll soon be exported to Europe and elsewhere. The project\'s roots lie in the collapse of global coffee prices that ruined thousands of coffee-growing families, forced many to turn to the cultivation of illicit crops and swelled the ranks of Colombia\'s illegal armed groups. Alarmed by a sharp rise in poverty and crime in the southwestern, coffee-rich Valle del Cauca region in the past two years, UNODC (United Nations Office on Drugs and Crime) went beyond its traditional role of fighting drugs and organized crime to try to find jobs and markets for the depleted population. After extensively touring the Valle del Cauca, Rostan identified a local cooperative, Industrias Integradas, that trained ruined families in new skills but, with little access to markets, was struggling to find enough work for them. Carrefour\'s exclusive underwear label, Symphony, hooked up with Industrias Integradas, which has 12 production centers scattered across the province with good access to roads, overcoming a problem that has bedeviled development projects. In the past, efforts to promote coca alternatives, notably fruits and vegetables, in remote areas of the country have foundered due to a lack of infrastructure and usable roads. Models paraded the final product on Wednesday to disco beats and flashing lights along a catwalk erected in Bogota\'s French Lycee in front of an array of business executives, politicians, lawmakers and designers. You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/a1a053faa63b312e7517e93ed2c8e464 Find out more about AP Archive: http://www.aparchive.com/HowWeWork'
Tags: Lifestyle , Business , colombia , AP Archive , bogotá , Latin America and Caribbean , 402763 , a1a053faa63b312e7517e93ed2c8e464 , Colombia Fashion
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