'Fabulous Fashions of the 1940s. This is a snippet from the popular British Pathe compilation DVD that focuses on wartime fashions. The text on the DVD box states: \"Since its earliest days, cinema has been the world\'s shop window for fashion. British Pathé Cinemagazines initially focussed on the Parisian modes, but by the 1940s the emphasis was equally on the home grown fashions. From the groundbreaking glamour now synonymous with that era to the plight of wartime women trying to make the most of their clothing coupons, Pathé Cinemagazines captured it all. This is the definitive collection of those newsreels and reports presented on DVD for the very first time. \'\'Service Into Civvies\' explores how much (and what) a Wren can buy with her demob money and \'Something Borrowed\' is a bittersweet story about women having to borrow their wedding dresses from the British War Relief fund. \'Make Do and Mend\' items include a demonstration of how to make a swimsuit from face towels and a great film showing how to make a jaunty hat from one of your hubby\'s old ones. There is also a wonderful film demonstrating how to create the perfect turban. Another item discusses the very real wartime worry of how ladies can get their hands on some decent nylons. \'Export Figures Revealed\' deals with the export trade in British lingerie items, while \'Mainly For Women\' looks at Britain\'s supremacy in the new synthetic fabrics. For Pathé, during the 1940s, the emphasis was definitely on how the ordinary woman in the street could make the most of her clothing coupons by making things herself, mending things she already had and buying clothes for practical durability\" Film IDs 3475.03, 1523.06, 3420.03, 1308.23, 1217.14, 1308.13, 1556.02, 1416.20, 1085.30, 1316.20, 1328.08, 1400.08, 1558.01, 1578.14, 1425.03, 1404.11, 1514.46, 1415.18, 2911.09, 1442.18, 1405.35 + 5 additional shots. Check out our Fashions Playlist: http://www.youtube.com/watch?v=kHiCcv5g0n8&feature=mh_lolz&list=PL848D0DD117404BAA Subscribe to British Pathe: http://www.youtube.com/britishpathe Follow us on Twitter: @britishpathe.com Join us on Facebook: http://www.facebook.com/pages/The-British-Path%C3%A9-Film-Archive/113048748706432 You can purchase the DVD here: http://www.moviemail-online.co.uk/film/dvd/Fabulous-Fashions-of-the-1940s/ A VIDEO FROM BRITISH PATHÉ. EXPLORE OUR ONLINE CHANNEL, BRITISH PATHÉ TV. IT\'S FULL OF GREAT DOCUMENTARIES, FASCINATING INTERVIEWS, AND CLASSIC MOVIES. http://www.britishpathe.tv/ FOR LICENSING ENQUIRIES VISIT http://www.britishpathe.com/ British Pathé also represents the Reuters historical collection, which includes more than 136,000 items from the news agencies Gaumont Graphic (1910-1932), Empire News Bulletin (1926-1930), British Paramount (1931-1957), and Gaumont British (1934-1959), as well as Visnews content from 1957 to the end of 1984. All footage can be viewed on the British Pathé website. https://www.britishpathe.com/'
Tags: fashion , Women , beauty , lipstick , clothes , Trends , footage , archive , Original , Clip , video , vintage , reuters , movie , film , Documentary , british , newsreel , Pathe , hollywood , cinema , work , tailoring , GLAMOUR , 1940s , Eye , wartime , Shadow , force , Hairstyles , 1940 , ritz , practical , admission , hoods , Turban , curlers , Civvies , Odeon , Vingle , Trilby
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